VPL - aka Visible Panty Line - is the creation of former stylist Victoria Bartlett, who launched the underwear-inspired line of dresses, pants, tops, and more with the tagline "underwear, outerwear, anywhere". Founded in 2003, VPL now offers everything from their signature bra-top dresses (and bra tops) to handbags, shoes, and even jewelry. The collections have often been noted for their sassy themes (like the "Modern Suffragettes" theme in 2007, which featured cotton jersey basics with a military slant). There is an architectural quality to VPL's clothing that is reminiscent of vintage lingerie, while it's often bold color palette, contrasting fabrics, and other innovative details put it continuously on the cutting edge of contemporary fashion.
Bartlett, born in Gloucester, England, attended the London College of Fashion and earned her degree in there in fashion design. She introduced her first collection in 1989 with Jeffery Costello and went on to become a fashion illustrator before she launched her renowned career as a fashion stylist, working with several high end industry publications and celebrities. Along with consulting at Conde Nast's Allure, Italian Vogue, and French Vogue, among others, Bartlett also worked for a period as the Fashion Director at Theory. It was during her time as a stylist that Bartlett noticed a growing desire among fashionable women for high end, utilitarian but stylish undergarments that can be mixed, matched and layered under pieces where they might be seen.
VPL is known for their lingerie-inspired curve hugging fits, including color blocked dresses with contrasting elastic, silk, and cotton jersey panels, and their ability to create comfortable pieces that remain sexy and stylishly couture. In 2007 the brand was nominated as a CFDA fashion-fund finalist and has attracted attention and praise from industry giants like Vogue and multiple A list celebrities. And in 2008 the diffusion line VPL2 began offering basics including tanks, knits, and underwear.