Oak, a New York based basics designer brand, is the result of the collaboration between fashion veterans and stylists Louis Terline and Jeff Madalena. The two met unexpectedly at a New York bar and went on the create one of the hottest basics collections of the past few years. Initially a retailer that sold a mix of young, local brands interspersed with beautifully curated vintage finds, OAK has evolved to encompass their private-label clothing brand, a print publication, an e-commerce site and two retail locations.
The Oak brand and its widespread popularity have had a perceptible impact on the way that the New York look is perceived. According to the designers, the Oak customer is provocative in their simplicity, fearless in experimentation, outspoken, forward thinking and at home wherever they are. Oak’s namesake collection offers tonal seasonal color palettes, a unique approach to classic designs and the distinction of keeping basics from becoming boring. This is evident in pieces like the Kerchief Tee Dress, the Karate Sweatpant, and the Cowl Blouse.