Effortlessly hip, Parisian label Iro offers a collection of always-on-point and unique dresses, tops, jackets, pants and more in its signature easy-going yet uber-stylish, bohemian-chic designs. The brand gives us everything from knockout leather jackets and blazers with a rock-n-roll edge to knitwear tops, dresses and pants inset with hand-sewn lace and each piece is made with the utmost attention to detail. Iro is a free-spirited collection that effuses everyday Parisian street chic.
Iro was launched in 2004 by two Parisian brothers, Laurent and Arik Bitton. Originally, Iro consisted of a collection of basic staples produced using high-end, luxurious fabrics and a handful of uber-sexy dresses. The line quickly expanded with a successful launch into outerwear and more.
A favorite among the who’s who of the fashion, music, art and entertainment worlds, Iro is considered a must-have staple for anyone fashion-savvy. Effortlessly stylish casual wear has become Iro’s trademark, combining classics with statement making pieces that are certain to stand out. All of Iro's pieces transition seamlessly from season to season and can be worn by a broad range of customers.
It's not surprising to see why Iro consistently gets it right every season when you consider its founders Laurent and Arik Bitton's background in the rock-n-roll world of the music industry. The brothers draw inspiration from their own lifestyle for the brand with the idea that clothes should reflect the spirit of the wearer. Add to that a weakness for vintage clothing through which Laurent and Arik express their love for periods bygone and what results is a covetable collection of collectible, often one-of-a-kind items that, while on-trend, are certain to become mainstays in your closet for seasons to come. The fit of Iro’s clothing is unsurpassed - the line is impeccably tailored and destined for wear after wear after wear.