Originally founded in 1986 by acclaimed Austrian fashion designer Helmut Lang, this collection was known for its sharply cut suits, trousers, shirts, blazers and luxury denim line. All of which was defined by the luxe minimalism style trends of that time and the 90’s.
Re-launched in 2007, Helmut Lang brought two new creative directors to the brand, an American-New Zealand couple Nicole Colovos and Michael Colovos. The Colovos were leaders within the apparel design industry as both were former CFDA nominees who had a very successful Los Angeles-based denim label prior to their work with Helmut Lang. The new creative team brought life back into the Helmut Lang brand. They worked to update and reinvent the collection all while keeping elements of the original brand intact. With design elements exuding a cool, street style edge while still remaining feminine, the designers were able to honor Helmut Lang’s original modern, minimalist roots.
Staying true to the line’s reputation of the perfect fit and the highest tailoring, the re-launch was a huge success and the brand today stays at the forefront of the fashion industry. Its unique ability to stay true to itself but ahead of the curve with trends has attracted a broad audience. Both uptown and downtown girls wear the label effortlessly with style and ease, transitioning easily from day to night wear, for work and for play.
With Helmut Lang, it’s the woman who wears the clothes, not the clothes that wear the woman. The fit and construction of the line are impeccable and feature beautiful, asymmetric cuts and elegant draping using soft, muted hues and fabrics. The clothing truly speaks for itself. When shopping the Helmut Lang collection, one can be assured that whatever they purchase will forever be a classic staple and favorite within their wardrobe. Season-less, effortless and easy, the collection transcends beyond current trends and creates its own realm within the fashion industry. Check out best sellers like the Leather Skinny Pant.