An in-house denim collection from the uber hip New York fashion showroom The News, and specifically it's owner Stella Ishii, 6397 features understated denim with tomboyish nuances that is inspired directly by the cool, individual style of the staff at The News itself. Located in SOHO, many buyers from around the world stop by The News showroom each season during fashion week. The News is well known and recognized for discovering and launching many promising young designers into the fashion world. What better place to look to for inspiration for crafting an under-the-radar new cult denim label? As Stella Ishii herself explained, "The inspiration of 6397 comes from my staff and their cool and individual sense of style". This brand is all about individual style - in the same way that Stella and her staff are not much swayed by trends, 6397 has a similar spirit of individuality. Likewise, it is also minimal and free of decoration. "To think only of what will sell becomes boring. We tried to offer a wardrobe of clothes that we would want to wear everyday."
Think hand-distressed styles with just the right amount of slouchiness, perfect for perusing the market on a Saturday or equally suited for rocking out to your favorite band at a downtown club. With its boyish styling and down-to-earth vibe, 6397 jeans offer easy, casual style with a bit of a fashion-forward edge. The line not only includes denim, but also offers the perfect counterpart to their slouchy skinny jeans and lazy fit denim, including basics such as comfy muscle tees and oversized sweaters. All made in Los Angeles, 6397's basics are a great compliment to their slouchy denim. 6397 denim and basics are the perfect way to add some boyish cool to your casual weekend look. Take it directly from Stella Ishii and the staffers at The News, who all wear the collection on a daily basis.